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Royal® Building Products Continues to Innovate with New Trim Product, Conceal™ Column Wraps, at International Builders Show

WOODBRIDGE, Ontario--(BUSINESS WIRE)--Royal® Building Products, a Westlake company, continues its commitment to quality and innovation in the exterior building products category with the introduction of its Conceal™ Column Wraps at the 2018 International Builders’ Show. Celect® Cellular Composite Siding by Royal®, the premier siding and trim solution, as well as Zuri™ Premium Decking, will be on display.

Royal will also unveil the 2018 Exterior Color Palette of the Year as well as the introduction of the Cedar Renditions™ by Royal® Design Series, an aluminum profile that offers a modern, streamlined presence for residential and light commercial applications.

PRODUCT ANNOUNCEMENTS

Royal introduces Conceal Column Wraps as part of its Conceal Trim System. These 100% cellular PVC column wraps feature a unique “clam shell” design with three pre-assembled sides that surround the existing post for a seamless appearance. The fourth side is applied to enclose the entire column.

Backed by a Limited 25-year warranty, Royal’s Conceal Column Wraps are available in four widths to fit around 4x4, 6x6, 8x8 and 12x12 structural posts, and two standard lengths – 8’6” and 10’. The capitals and bases are also pre-assembled and come in three distinctive design series: Traditional, Craftsman and Builder. To ensure the columns are protected during the installation process, they are wrapped in a protective film that can later be removed.

Additional new Royal trim and mouldings’ products include:

  • Nickle Gap Shiplap offers interior old world charm with the technology of cellular PVC to reduce moisture concerns. Its shadow lines provide a nailing flange to create a finished look without showcasing exposed fasteners.
  • The Conceal Stone Water Table is 100% cellular PVC and is a decorative solution when transitioning from stone to siding. The slope provides the projection required to shed water away from the stone.

Celect® Cellular Composite Siding replicates the beauty and aesthetics of wood while remaining low maintenance and durable on the home for a lifetime. All of Celect’s profiles – 4" and 7” Clapboard, 8" Board & Batten and 7” Shake – are available in 15 fade-resistant colors and feature Royal’s patented interlocking seam design, which enhances the curb appeal of any home. For the professional, the product is lightweight and easy to install without the need for special tools.

Zuri Premium Decking combines the natural beauty of exotic hardwood with the unsurpassed durability and exceptionally low maintenance requirements of PVC to create a one-of-a-kind outdoor living environment for the home.

Zuri is also available in grooved boards to offer a truly hidden fastener application with pre-threaded screws for fast installation. Available in two options for a finished look with tighter seams between the boards, Zuri Grooved Boards are offered with a 3/32” spacing or a 3/16” gap. Zuri trimboards are also available grooved.

All of the Zuri products, including Zuri Grooved Boards, are available in Chestnut, Walnut, Pecan, Brazilia and Weathered Gray, and carry fade-resistant protection.

Royal Building Products® and Exterior Portfolio® Vinyl Siding

Royal Building Products has added a new Double 5” Cedar Shingle to its Portsmouth™ Shake and Shingles product line available in eight colors: Sand, Harvard Slate, White, Pebble Clay, Storm, Toasted Almond, Cypress and Sterling. In addition, the Portsmouth Shake Single 7” Cedar Shingle is now available in all ColorScapes® Traditional, Premium and Dark colors.

Likewise, the Exterior Portfolio® brand has added a Double 5” Cedar Shingle to its Portsmouth Shake and Shingles product offering in the following colors: Country Beige, Greystone, White, Clay, Oceanside, Canyon, Cypress and Driftwood. In addition, its Single 7” Cedar Shingles are now available in all Smart Styles™ and Smart Styles™ Expressions colors.

Cedar Renditions Design Series

The Cedar Renditions Design Series by Royal includes a 6’’ aluminum profile that offers a modern and streamlined appearance for residential and light commercial projects. Perfect as accent siding, it provides exceptional curb appeal without the maintenance or flammability issues of wood. LEED compliant and 100% recyclable, the Design Series has a thicker gauge, is available in three distinctive shades of brown, and perfectly harmonizes with the existing Cedar Renditions product line.

EXTERIOR DESIGN

As a design leader in the market, Royal’s 2018 Exterior Color Palette of the Year features the most on-trend color combinations of 2018 including Brownstone, Heritage Blue, Harvard Slate, Weathered Gray, Storm and Sterling. Deeper, richer colors continue to dominate the exterior design space across the U.S. and Canada with shades of blue being a popular color choice among homeowners. Royal’s palette of trending colors gives homeowners peace of mind to mix and match in multiple ways through a variety of exterior products to create a flawless design.

Design Tools

For those who want to “try it before they buy it,” Royal has five online design tools to provide contractors and homeowners with the ultimate exterior home design experience. Each design tool offers all product lines, profiles and colors, as well as product comparisons, larger images, expert designers’ top color combinations and preselected color palettes. The three siding design tools also include good, better and best trim options as well.

Royal’s online design tools include:

A comprehensive guide for all things exterior design, LiveAbode is a Royal Building Products’ online publication that offers the latest news, trends, tips and style advice for your home. Featuring content from Royal’s expert designers and regular contributors, LiveAbode is an unmatched resource for homeowners, designers and contractors throughout the U.S. and Canada.

About Royal Building Products

Royal Building Products is a company of Westlake Chemical (NYSE: WLK). The company manufactures and distributes leading materials for the home remodeling, building and municipal construction markets. For more than 40 years, the company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout Canada and the United States, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products including siding, trim, accessories, soffit, rainware, mouldings and decking. Royal Building Products also manufactures pipe and fittings for the electrical, municipal, irrigation, plumbing and industrial construction industries. For more information, please visit www.royalbuildingproducts.com. Follow us on Twitter and “Like” us on Facebook.

Disclaimer:

The information presented is made available solely for general information purposes. All sales of Royal Building Products’ trim, mouldings, siding, and other exterior building products are subject to Royal Building Products’ standard terms and conditions of sale which are available upon request. Royal Building Products makes no other warranty, express or implied, including but not limited to any warranty of merchantability or fitness for particular purpose. Royal Building Products and the Royal Building Products logo are registered trademarks of Royal Building Products (USA) Inc.

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